Launched in 2012, Tiziana Tirenzi’s Black Collection was the first collection created by the family run Italian house, headed by creative director Tiziana and her perfumer brother Paulo. It was quite a bold beginning, starting out with ‘Ecstasy’ and ‘XIX March’, the house continued to add to the collection year-on-year, releasing ‘Maremma’ in 2013, ‘Laudano Nero’ in 2014, ‘Al Contrario’ in 2015 and ‘Foconero’ in 2017. They quickly expanded into other collections, but the Black collection remained as a staple for people interested in darker, creative scents.
Louis Vuitton’s recent perfume collections were, you might say, a long time coming. Partnering with Jacques Cavallier, the first collection apparently took four years to finalise. Released in 2016, it had been a full 70 years since the release of the last perfume to carry the Louis Vuitton name, though what that smelt like is anyone’s guess. The aptly named ‘Eau De Voyage’ was never sold in large quantities even then and disappeared relatively quickly.
From the moment you hear the brand name, an enigmatic portmanteau of Floral and Haiku, you are instantly clued in to Floraiku’s main theme. The brand, created by Clara and John Molloy of MEMO fame, is so tightly spun here, so well developed that I’m struggling to think of a comparable house that is themed with such strict imagery.